Personal Data you provide us directly
When you start using the App, we may collect your contact information such as: your full name, email address, gender, date of birth, password or passcode, country of residence and associated geographical location information.
Characteristics of your hair, your hair care habits and preferences
Signing up to use the HairCare App, you provide personal information about your hair type, state of your hair, hair color, your hair care regimen and habits.
Preferences Information you provide
When you use the App, you may choose to provide your preferences information such as product or content interests, or communication or marketing preferences.
Personal Data we may retrieve automatically
When you access or use the App, we may automatically collect the following information:
- Device and Usage Information
That may include hardware model, information about the operating system and its version, unique device identifiers, mobile network information.
- Location Information: IP address, time zone, information about your mobile service provider.
- App usage data, including, among others: frequency of use, areas and features of HairCare App you visit, your use patterns generally, engagement with particular features.
- Data from external sources. We may use third-party tools like AppsFlyer that supply us with some of your attribution data that we further utilize to customize and personalize your App experience. We may also use such data for statistical purposes and analytics.
How we use your personal data and information
You personal data may be used for the following purposes:
- To customize your hair care experience
We process your personal data, such as information about your hair type, state of your hair, hair color, your hair care regimen and habits to tailor our Services and Content and make offers adjusted to your personal preferences.
- To improve the quality of the App
This includes enabling you to use the Service in a seamless manner and preventing or addressing Service errors or technical issues. We use your personal data to analyze, operate, maintain and improve the App, to add new features and services to the App, to support the existing functions of the App
- To provide you with customer support
We process your personal data to send you technical notices, updates, security alerts and support and administrative messages
- To communicate with you regarding your use of our Service
We communicate with you by push notifications. These may include reminders and motivational messages encouraging you to follow a certain hair care regimen.
- To monitor and analyze trends, usage and activities in connection with our App
We use your personal data to better understand what features and exercises of the App our users like more, what categories of users use our App. We also use such data for statistical analysis purposes, to test and improve our offers
- To send you marketing communications
We process your personal data for our marketing campaigns. We may show you advertisements in our App, and send you push notifications for marketing purposes. To opt out of receiving push notifications, you need to change the settings on your device.
- To personalize our ads
We and our partners use your personal data to tailor ads and possibly even show them to you at the relevant time. For example, if you have installed our App, you might see ads of our products, for example, in your Facebook’s feed.
Your Personal Data Rights
- Personal Data Correction
If you believe that your Personal Data is inaccurate, you have a right to contact us and ask us to correct such Personal Data.
- Personal Data Access
You have a right to access your Personal Data you insert into the App and ask us about what kind of Personal Data we have about you. You can always do this by writing to firstname.lastname@example.org
If you do not want any of your Personal Data to be processed by us or any third parties, you may opt out at any time by contacting us at email@example.com
- EU residents
Individuals residing in the countries of the European Union have certain statutory rights in relation to their personal data introduced by the General Data Protection Regulation (the “GDPR”). Subject to any exemptions provided by law, you may have the right to request access to Personal data (including in a structured and portable form), as well as to seek to update, delete or correct Personal data
Sharing your personal data and information
We share the information we collect with third-party business partners who commit to comply with applicable laws concerning their usage of your Personal Data (for example, GDPR for the EU residents). We share the collected information with the third-party partners with the following objectives in mind:
- operate and improve their services;
- provide you with advertisements and information for products and services in this app or on other apps or websites based on variables such as your location, and assess your level of engagement with them;
- carry out other purposes that are disclosed to you and to which you consent.
Depending on a service you use, we may share some of your Personal Data and information with third-party business partners who perform analytical and other tasks for us (in some jurisdictions such parties may qualify for being a ‘processor’ under applicable laws).
We may share your personal information with the following services providers:
- Microsoft Azure, cloud storage provider.
We store your usage data (activity in the app) in cloud database storage on Microsoft Azure Platform
- Digital Ocean, cloud storage provider.
We store your media data (uploaded images) in the cloud file storage on Digital Ocean cloud provider. All data is stored securely and privately. No-one except the original author has access to this data.
Firebase is an analytics product from Google, Inc. that allows us to track crashes of the App, monitor events in the App, provide us stats regarding the use of the App. To track and analyze behavior of our App’s users (in particular, how they react to changes of the App structure, text or any other component), we also use Firebase Remote Config. Firebase Remote Config is an A/B testing and configuration service provided by Google, which also enables us to tailor the content that our App’s users see (for example, it allows us to show different onboarding screens to different users). Firebase may collect certain device identifiers in order to understand on what devices and under which circumstances particular incidents and events happen
- Log Data
We want to inform you that whenever you use our Service, in a case of an error in the app we collect data and information (through third party products) on your phone called Log Data. This Log Data may include information such as your device Internet Protocol (“IP”) address, device name, operating system version, the configuration of the app when utilizing our Service, the time and date of your use of the Service, and other statistics.
Cookies are files with a small amount of data that are commonly used as anonymous unique identifiers. These are sent to your browser from the websites that you visit and are stored on your device’s internal memory.
This Service does not use these “cookies” explicitly. However, the app may use third party code and libraries that use “cookies” to collect information and improve their services. You have the option to either accept or refuse these cookies and know when a cookie is being sent to your device. If you choose to refuse our cookies, you may not be able to use some portions of this Service.
We may share aggregated, anonymized or de-identified information, which cannot reasonably be used to identify you, with our partners or research institutions. For example, we may share, including, without limitation, in articles, blog posts and scientific publications, general age demographic information and aggregate statistics about certain activities from data collected to help identify patterns across users.
Our Policies Concerning Children
The App is not supposed to be used by children and we do not intentionally collect information about children under 16 years old. The App does not collect Personal Data from any person the Company actually knows is under the age of 16. If you are aware of anyone under 16 using HairCare App, please contact us at firstname.lastname@example.org and we will take required steps to delete such information and (or) delete their account.